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Google Business Profile

UpdatedMay 22, 2026Reading time1 min read

What it does

Google Business Profile reads reviews across the locations a connected Google account manages and lets the business owner reply to them.

Setup

  1. In Google Cloud Console, enable the Google My Business API, My Business Account Management API, and My Business Business Information API on your project.
  2. Submit the Business Profile API access request for the project. Without approval, list_reviews returns 403.
  3. Create an OAuth 2.0 Web Client with redirect URI https://<your-domain>/callback/google_business_profile.
  4. In FlowFn Admin → Platform Tools → Google Business Profile, paste the Client ID, Client secret, and redirect URI.
  5. Connect from the FlowFn app and authorize with a Google account that manages at least one Business Profile location.

Actions

  • List Reviews — paginated, with average rating and total count.
  • Get Review — fetches a single review by id.
  • Reply to Review — creates or updates the business owner reply (max 4096 chars).

Resource pickers

The Account picker lists managed Business Profile accounts. The Location picker lists locations under the selected account.

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